Drools, one of India’s leading pet food brands, collaborated with actress Seema Sajdeh for its latest animal welfare initiative. The donation drive for stray dogs, saw the actress donating 3 months' worth of food and supplies along with Drools to World For All Animal Care Canine Center in Andheri (East), Mumbai on 15th March, 2023.
With over 30 years of expertise in the field of animal nutrition, Drools seeks to help strays live happier and healthier lives by delivering nutritious pet food. The brand upholds its philosophy of fostering animal care and welfare in every initiative it undertakes and often associates with celebrities who share the same philosophy and have a positive influence on the masses in raising awareness about quality pet nutrition.
Speaking about the donative drive and her collaboration with Drools, Seema Sajdeh said, "I am glad to partner with Drools who are taking up numerous initiatives towards animal welfare. We share the same philosophy of making this world a better, happier, and healthier place for these voiceless beings. They deserve to be loved, cared and nurtured like our pets and we need more of such purpose-driven initiatives for them. It was truly a pleasure to be a part of this drive and do my bit.”
Apart from focusing on imparting business excellence, Drools is also propelled by its strong dedication to giving back to society by undertaking various animal welfare initiatives. Likewise, the brand provides various local NGOs and animal shelters with pet food as a way to lend their support. This noteworthy donation drive was started back in 2019. Moving forward, the brand seeks to further extend and strengthen its efforts towards similar endeavours.
About Drools:
Drools is committed to providing the right foundation to pets through nutrition and diet and ensuring their longevity of life. The philosophy is that you would feed your pet as you would feed your family, healthy nutritious meals with the right clean ingredients. The brands’ goal is to impact the world for the positive and create a happier place for felines and dogs to healthily thrive in.
Drools, India’s only MNC pet food company was established in 2010 by Fahim Sultan and is the flagship brand of DROOLS PET FOOD PRIVATE LIMITED. Set up in 2009 to focus on nutrition, health and welfare of pets, Drools was born to bridge a gap and ensure that all pets received the right kind of clean ingredients with wholesome balanced nutrition. The production of pet food for dogs and cats began in 2010 and Drools today, is one of the fastest growing pet food brands in South Asia with large product ranges developed with international quality standards.
Export led growth has been a dominant paradigm for Drools and the company has seen exponential growth in the last decade. The first consignment of Drools Daily Nutrition Dry Dog Food and Dry Cat Food was exported to Sri Lanka in the year 2012 and then to Kathmandu, Nepal within the same year.
At present Drools exports to 22+ countries and some select countries in the African continents. What started as a bare minimum product line has now expanded to Premium Dog Food, Economy Brand Packs, Treats, Supplements in addition to Dry Dog and Cat Food.
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